Emotional Capital FOR THE TRIPLE WIN

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity.

How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world.

BookLife by Publishers Weekly found Amber’s bold and optimistic vision inspiring. The book soared to Amazon bestseller status in three categories on its launch day: E-commerce Professional, Business Economics, and Retailing Industry.

Elena V. Amber is a founder, doctoral researcher, and award-winning author with 15+ years of global business and startup expertise. Her doctoral research merges behavioral psychology and economics with neuroscience to examine factors impacting sustainable consumption at the nexus with impulsive buying behavior.

For Passionate Explorers

Recent Books

EMOTIONAL CAPITAL

Emotional Capital for the Triple Win: 50 Innovative Ways to Lead the Consumption Revolution. A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity.

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THE GIFT OF SENSITIVITY

This is the era of emotion: EQ training for employees, empathy in leadership, the Experience Economy of consumers. But how do we access the full potential of creativity, originality, innovation, intuition, flexibility, and inclusiveness that emotions can unlock? Through sensitivity. The Gift of Sensitivity: The Extraordinary Power of Emotional Engagement in Life and Work is available at all good bookshops.

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BUYING URGE

Buying Urge takes readers on a thought-provoking journey through the intricate connections between human psychology, economics, spiritual practices and global challenges.

This compelling exploration uncovers the potential to reshape our lives for the betterment of all.

Available 2027

Editorial Feedback

Reviews

“Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber’s bold, optimistic vision is inspiring.”

– Publishers Weekly

“Amber’s robust research, precise definitions, and extensive citations make for an intellectually rigorous read…a well-researched examination of consumer behavior.“

– Kirkus Reviews

“Elena V. Amber’s helpful spiritual guidebook The Gift of Sensitivity encourages self-care, compassion, and learning to see emotion as a gift.”

– Foreword Clarion Reviews